AMANDA BINNS

Retail Media & Ad Tech Growth Partner

Central Time | Arkansas / Remote, U.S. (Strategic Proximity to Bentonville Retail Media Hubs)

amanda.binns@gmail.com | 512-925-8818 | amandabinns.com | linkedin.com/in/amandabinns

Executive Summary

Silicon Valley-trained, award-winning Growth Partner with 15+ years of experience driving marketplace optimization, GTM product commercialization, and post-sale revenue scale across premier agency, brand, and publisher ecosystems. Proven player-coach with past ownership of a $120M–$150M ARR portfolio, a track record of outperforming commercial retention targets (101%–116%) through corporate IPO milestones, and deep expertise structuring foundational retail media data deployments for marquee global brands.

Core Capabilities

  • VP-Level Customer Success
  • Marketplace Yield Optimization
  • Retail Media Monetization
  • GTM Product Commercialization
  • Player-Coach Team Leadership
  • C-Suite Account Alignment
  • Identity & Addressability Tech
  • CTV & Programmatic Video

Executive Leadership & Founder Experience

Infinity Partnerships | Co-Founder
Remote, U.S. | 2022–Present
  • Bootstrapped Profitability & Growth: Co-founded a premium ad tech consultancy from a zero-dollar baseline, driving triple-digit year-over-year revenue growth and scaling client acquisition 100% organically through trusted network referrals.
  • Ad Tech Stack Installation & Global GTM Launches: Led comprehensive tech stack advisory, technical vetting, installation, and commercialization across header bidding, CTV, audience extension, and data management solutions. Directly implemented core architectures and trained publisher sales teams on monetization strategies and marketplace execution, subsequently orchestrating global GTM and PR campaigns (PR Newswire, AdExchanger, MarketWatch) to scale the market presence of the EBONY Alliance, the equalpride strategic media partnership, and MundoNow's Latino CTV platform.
  • Google Corporate Selection: Contracted by Google to architect the overarching content strategy, source enterprise speakers, and moderate executive panels for the Google Black and Latinx Publisher Summit (250+ audience).
  • Cannes Lions Industry Leadership (2023): Co-conceptualized, hosted, and led high-visibility executive industry panel discussions on the ground in Cannes in partnership with Beeler.Tech, managing high-level content operations and speaker activations.
PubMatic | VP, Customer Success
Redwood City, CA / Remote | 2017–2021
  • Award-Winning Retail Media Data Deployment: Led the commercial launch of PubMatic's Connect product capabilities, orchestrating a complex, cross-functional alliance across Customer Success, Product, Engineering, Legal, and Analytics; successfully closed eBay as the platform's premier partner to monetize their high-value 1st-party shopping data offsite across marketplace supply, unlocking entirely new, high-margin data formats and revenue streams to win the corporate "Most Impressive Deal of the Quarter" Award.
  • Strategic Revenue Quarterback: Served as the high-impact commercial quarterback across global mobile, CTV, and web publisher tiers, strategically cross-steering a $120M–$150M ARR portfolio and consistently outperforming retention and account expansion targets at a 101%–116% clip.
  • IPO Scale & Industry Ambassadorship: Partnered with the executive leadership team through critical pre- and post-IPO milestones, serving as a high-profile public speaker, panel moderator, and global platform ambassador at 20+ premier industry conferences—including the Digiday Publishing Summit, Ad Monsters Publisher Forum, Modern Marketing Summit (MMS), and global PubMatic PubAcademy stages.
  • C-Suite Executive Alignment: Partnered directly with account managers and client-side leaders to architect high-level QBR strategies, pitch complex growth products, and act as the definitive executive sponsor and escalation ally for VIP enterprise accounts, including securing programmatic infrastructure for Netflix to earn the "Customer Win of the Quarter" Award.
  • Identity Hub Global Scale: Directed the global commercialization and sales enablement rollout of Identity Hub across all APAC, EMEA, and US Customer Success teams, unblocking identity and addressability constraints for existing customers and closing 600 platform upsells globally within an 8-month window. Managed 1 dedicated commercial seller.
  • JW Player Video Expansion: Spearheaded cross-functional sales enablement and global account expansion for the JW Player video partnership across APAC, EMEA, and US, driving a 33% programmatic video revenue increase and earning the corporate "High Five" Award.
PubMatic | Managing Director, Advertiser Solutions
Redwood City, CA | 2015–2017
  • Player-Coach Marketplace Leadership: Owned the GTM strategy, marketplace positioning, and sales enablement frameworks for the advertiser solutions division.
  • Team & Portfolio Scaling: Directly led an agile, front-line team of 6 selling PubMatic Media Buying platform Private Marketplace (PMP) solutions to tier-one brands and global holding agencies, managing high-stakes revenue lines for Netflix, Ubisoft, PlayStation, Dentsu, Omnicom, Publicis, and Havas.
Turn (Amobee) | Sr. Sales Director, Global Agency & Brand Partnerships
Redwood City, CA | 2013–2015
  • Led high-impact strategic advertising partnerships: Managed global agency holding companies and DSPs, exceeding aggressive revenue targets to hit 108% of an $11M annual portfolio goal.
  • Premium Portfolio Scale: Managed and scaled premium, multi-million-dollar programmatic data and media portfolios for tier-one global accounts including PlayStation and Disney, with an operational footprint heavily focused on navigating and expanding partnerships across Dentsu agencies.

Foundational Agency & Brand Experience

(Chronological dates omitted to optimize modern relevance and focus on career velocity)

  • Yahoo! | Sales Director – Managed and grew multi-million-dollar advertiser portfolios across display, video, and audience products, engineering high-performance campaign architectures for major enterprise accounts including Hotels.com, Scottrade, Samsung Enterprise, American Airlines, and Zales.
  • Traffic Marketplace | Account Executive – Accelerated network scale and performance-based media deployment across the digital marketplace, maximizing ROI for key national brands including Superpages, MetroPCS, US Airlines, 7-Eleven, Nationwide, and RadioShack.
  • Basis Technologies (formerly Centro) | Account Executive – Closed 70+ new enterprise advertiser accounts and scaled regional market revenue by 240%, directing end-to-end digital media software and service solutions for foundational accounts such as American Airlines and McDonald's.
  • GSD&M Digital | Media Strategist – Planned and managed over $20M+ in annual digital media budgets across search, display, video, and social channels for premium national accounts including AT&T, UnitedHealthcare, and Norwegian Cruise Lines.

Board Memberships & Community Leadership

  • Executive Industry Mentor | Beeler.Tech (2020–Present)
  • Chapter Advisory Board Member | Kappa Delta Sorority (University of Arkansas | 600 Members | Multi-Million Dollar Budget) – Advise the Chapter VP of Events and Programming with strategic guidance and long-term planning for member social events and risk management, alumni relations initiatives, and massive community service operations; highlights include partnering with the Girl Scouts of America to execute an annual cookie drive selling 11,000+ boxes of cookies in two hours, and overseeing the annual Shamrock fundraiser to raise $100,000 directly for Prevent Child Abuse America.
  • VP of Volunteers | Pulaski Academy Parent Association – Partner with school leadership and parents to coordinate operational planning of volunteer opportunities at the school, resulting in 2,000+ hours of service given each year.
  • Philanthropic Committee Member | 20th Century Club (200 Members | $1M Operating Budget) – Hands-on volunteer supporting free lodging, healthcare hospitality infrastructure, and dedicated meal programs for needs-based cancer patients traveling for critical treatments.
  • Board Member | DFWIMA (Dallas-Fort Worth Interactive Marketing Association) – 6-Year Tenure

Education & Certifications

  • M.A. Advertising – University of Texas at Austin (GPA 3.9)
  • B.A. Journalism – University of Arkansas (GPA 3.5)
  • Certification: Walmart Connect Retail Media Certification (2024)
  • Certification: Cambridge University Circular Economy & Sustainability (2021)

Online: amandabinns.com — LinkedIn: linkedin.com/in/amandabinns